Good old mail shots as a method of promotion are often forgotten. Web 2 and social networking has a lot to answer for... but I've recently sent letters to businesses/organisations offering FREE presentations on a variety of subjects.
One of the main advantages of using "Snail Mail" is that in some cases email is becoming less effective. Spam filters will block anything that remotely looks like a marketing ploy.
Snail Mail should also make our offer "stand out" - we have taken the time and expense to mail the offer, the reader will appreciate the effort.
The other reason is "burnt fingers"- in the past i sent out an email campaign (see entry Tale of 1000 emails) and it was a nightmare week. Computers crashed, we received claims for compensation etc etc.
On this occasion our target audience (carer support organsiations) will appreciate "snail mail" - and i won't have to worry about 1000+ emails appearing in my inbox overnight.
The FREE presentations can be tailored to the businesses/organisations requirement. At the moment we will be keeping the presentations within the North East/North Yorkshire area - but who knows, if they are successful we could maybe hold some online.
- Powers of Attorney
- Longterm Care Issues
- Asset Protection
- Public Guardianship Office (Court of Protection)
- Affairs of the Elderly/those with Disabilities
The aim of the excercise is to educate people of legal issues which may affect them and in turn offer advice/solutions on issues that may be of concern.
The presentations will provide the opportunity to :
- create awareness of Latimer Hinks Solicitors
- raise the profiles of fee earners involved
- show Latimer Hinks as knowledgable in the above areas
My first mail shot has been sent to groups providing help and advice for carers. I shall keep you informed of the progress.If you know of an organisation/business that may be interested in educating it's members/employees on any of the above subjects please contact me, we can tailor our presentations to suit your requirements.