Monday, 1 October 2007

Why we Blog

Originally uploaded by hi-tekznologik

If you regularly read my blog, you'll know that now and again i'll update you with the progress and success of our blogs. This time it is the turn of Judith's Divorce Blog.

Judith, and other family law blog writers were recently asked to submit an article on blogging by Delia Venables, editor of Internet Newsletter for Lawyers.

Judith explained why Latimer Hinks decided to "blog"

Judith's Divorce Blog is a random collection of stories which I describe as reflections and emotions as perceived by an experienced divorce practitioner but perhaps presented from a slightly different angle.

Private practice is obviously getting to me because i've begun to experience divorce in everything i see or do. I try to intermingle press releases from Resolution within it.

It began in June when our in-house marketing guru (that's me!) approached me about a course she’d been on, highlighting the benefits of social networking. I was hardly enraptured by the idea which sounded as far removed from being sociable as I could imagine and was apparently based on a United States perspective where you join sites like Linked-In and business just happens!

Anyway I had a look at a number of these sites and suggested to her that if she wanted to network, I would assist by giving her a blog to refer to.

Initially I experimented for a few weeks on Yahoo 360 but, as interest grew, set up a page on Blogspot which clients could bookmark. Despite my initial reservations, I’ve enjoyed finding what I’d like to describe as a literary side to my nature, although I suspect that those who read my offerings may well disagree! I've also undergone a steep learning curve so far as widgets, blidgets, RSS feeds and analytics are concerned.

I only discovered the other family law blogs after beginning to publish mine, so was very relieved to discover that they all have unique angles and i hope that i'm not treading on anyones toes.

As well as the social networking which the guru is dabbling in, I’m using Feedburner to distribute entries to the Blog and one of our regional newspapers has contacted me about featuring it in a regular weekly section and on its website too (now up and running here).

Essentially I see it as a promotional tool rather than a marketing exercise in its own right.
At the moment I’m thoroughly enjoying what I regard as an experience in rediscovering my imagination and, unless I find a better outlet for my creative self, am confident that I’ll still be blogging for a long time yet.

Whilst Blogger isn't perfect, it is user friendly. There are some slight irritations but you don't get everything from a free service.

At the moment I am thoroughly enjoying what i regard as an experience in rediscovering my imagination and, unless i find a better outlet for my creative self, am confident that i'll still be blogging for a long time yet!

Latimer Hinks Blogs
Social Networking Guineapig was born in early July— as you can see, the blog chronicles the trials and tribulations of a technophobic marketing exec in her quest to promote Latimer Hinks via social networking—with a few press releases thrown in along the way.

Anne’s Tax Planning Blog also began in July—everything you need to know about tax planning and more, again with relevant press releases intermingled.

Statistics for all three of the blogs are going pretty well although Judith's Divorce Blog is the most successful and has created "spin-offs" (as mentioned above) for us to further promote the blog.

No comments: