
An overview of social marketing activities attempted by a technophobe in a quest to promote Darlington law firm Latimer Hinks solicitors via social networking
Thursday, 25 March 2010
The Charity Ball Donations Keep Rolling In

Wednesday, 17 March 2010
Social Media - How it can Work for You
The presentation was targeted to small owner/managed businesses just starting out into the daunting world of social media and the social media "language".
For help understanding "some of this language" please check out my post In Plain English
The slides of the presentation (when i receive copies i will post a link) showed logos of social networking sites as well as a screen shot of what to expect once you have joined these sites. I thought this was a great way to introduce (to some attendees) this "alien" world.
Alien? ...it may be, but one of the greatest benefits of these sites is that they are FREE to use, so use them! Start a blog, post links from the blog to your website, post links/information/videos/images to Facebook, bookmark your webpages/blogs to bookmarking sites such as Digg, Reddit etc. Most importantly, regularly update. The more effort you put in the bigger the long term benefits.
LinkedIn, Facebook, MySpace, Twitter, Blogger, Google Buzz, Squidoo, Gather, Digg, Reddit, Stumble were a few of the sites covered.
As a result of the presentation I have given myself some homework - Squidoo, Google Buzz (soon to be launched) and Gather are social media sites which I have not yet looked into. This is my homework, if they are useful i will let you know
Wednesday, 10 March 2010
Great News! The Latimer Hinks Ball is Virtually a SELLOUT!
The recession of 2009 took its toll on many local charity events. Balls were cancelled due to lack of guest numbers, donations for raffle and auction prizes rapidly dwindled....BUT I can now report that the Latimer Hinks Charity Ball should be a resounding success!
Almost ten weeks to go (May 21st) and only 20 tickets remaining out of a total of 270! Three of the companies taking tables decided to take two tables! Is this a sign that the recession is finally over?
I have also received a great number of donations:
- A £500 Pandora Bracelet from Bramwell Jewellers (already made up, but the winner can change charms/colours etc to suit)
- 10 bottles of champagne from Northumbria Water
- £400 worth of tooth whitening or facial aesthetics (botox to you and I) from Elliott McCarthy Dental Care
- A 12 day Spa Membership (over a year) from Headlam Hall Hotel
- Rounds of golf from 2 local golf courses in Darlington - Stressholme and Blackwell
- A meal for 4 at Stressholme, tickets for the theatre, signed Middlesbrough Football..... the list goes on - and i will update the list regularly
The Latimer Hinks Ball is in aid of Help for Heroes and St Teresa's Hospice (Darlington), plus smaller local charities.
Our thanks also go to HSBC for matching £1 for £1 up to £1500.
It should be a GREAT night - if you would like to donate a prize or an experience - a holiday, a weekend break, something money can't buy.... please feel free to contact me
Monday, 8 March 2010
What is the state of the North East Property Market?
Check out what they are saying about unfair banks charges, the difficulty in closing deals and raising the finance for those deals.
North East Property Forum, February 2010
Tuesday, 2 March 2010
ASSIST - Social Networking & How it can Work for You
For March, our event is entitled Social Networking and How it can Work for You
Twitter, Facebook, LinkedIn, Blogs…..Social Networking is changing the way we market/promote business and we want ASSIST members to be aware and partcipate in these changes.
Jonathan Wheatley Managing Director of MC Ware Ltd & HD Forensics (sponsors of ASSIST), will give a short presentation on the benefits of Social Networking.
Jonathan will explain how social networking can help:
· build loyal customers with online communities
· market your product/service
· find partners to enhance your product/service and enhanced creditability
· find employees
The morning will start, as usual with a networking game to break the ice. ASSIST believe the networking game to be a unique selling point of the group. Many members have commented on how the games enable you to feel more comfortable and lessed "stressed" in a networking environment.
If you are a professional lady from the Tees Valley area and are interested in attending simply visit ASSIST and register. Places are limited
Tuesday, 16 February 2010
Alcoholism in the Workplace - how to help your business and your employees
Coronation Street is currently running a storyline on alcoholism in a work environment.
Peter Barlow who has a history of alcohol problems opens a new wine bar (not the best idea in the world) and once again he begins drinking.
Being drunk will eventually create:
- loss of productivity and poor performance;
- lateness and absenteeism;
- safety concerns;
- team morale and employee relations problems;
- bad behaviour or poor discipline;
- adverse effects on company image and customer relations.
And, as Peter is the owner/manager untold problems will unfurl - which is exactly what the writers for Coronation Street want!
However, for a more serious point of view Nick Poole of Latimer Hinks explains what to look out for and how to deal with these problems from a legal perspective - Alcoholism in the Workplace
There is even a blog dedicated to this subject Raise the Bottom.
HSE produce a leaflet Don't Mix It - A Guide for Employers on Alcohol at Work
Alcoholism is a serious problem, please take relevant advice from professional advisers
Wednesday, 3 February 2010
Latimer Hinks Charity Ball - Donations and Relationship Building!
Every two years Latimer Hinks organise a charity ball and this year it is to be held once again magnificent Wynyard Hall, Tees Valley on May 21st 2010.
I can hardly believe it's been two years since the last ball!
The 2008 Ball raised £10,000 and we would like to think that we can increase the amount we pass on to the charities who, like so many, have been affected by the economic downturn.
For 2010 our main charity is going to be “Help for Heroes”. No-one can fail to be impressed by the courage of the armed forces and we feel that “Help for Heroes” and all that the charity does should be supported. We will also still be supporting a number of local, smaller charities including St Teresa’s Hospice..
In 2008 we raised nearly £10,000 and intend to dramatically increase the figure for 2010
How?
1) HSBC have very kindly offered to match £ for £ monies raised on a fundraising menchanism (up to £1500). Their generosity is greatly appreciated.
2) A Charity Auction. If you feel you could donate an auction prize - perhaps a weekend break, use of a luxury car, a holiday.... etc etc we would of course be extremely grateful AND your support will be promoted in all literature, press releases, blogs (where we can also direct people to your website). We have already received a donation of tooth whitening or facial aesthetics (botox to you and I) from Elliott McCarthy Dental Care- thank you.
3) Tombola. Everyone enjoys a tombola, it's a great fundraiser and anyone can take part. Donations, again, would be greatly appreciated.
UPDATE: Our thanks go to Compugift for supplying a number of quality items for the tombola - your help and support is gratefully acknowledged!
4) Backward Bingo. Fun game, everyone can take part. Guest can purchase a bingo ticket, numbers are called out. If your numbers are among those called, you sit down. Last three standing win a prize.
5) Networking Contacts. Hopefully I can call on contacts made throughout the year through networking events in the hope that they will support/sponsor the ball. Mike Challands of MT Print has also offered to provide the design and print of tickets, program etc in return for a few tickets to the ball! Mike will benefit from exposure to around 300 high net worth business representatives at the event and will obviously have his quality print work on show and acknowledged AND we can pass the money saved on print to the charities.
This is what relationship building/networking is all about - we don't necessarily need to give business on every occasion but we can provide opportunities to expose new contacts to our networks.
If anyone reading this would be interested in sponsoring/supporting the charity ball, please let me know.
If you or your business would like exposure/ackowledgement at this prestigious black tie event, talk to me (you can use comments) and i will call you to discuss suggestions further.
Don't forget it's all for good causes!
Tuesday, 2 February 2010
The Art of Networking - a talk
The event is going to be held jointly with Women Into the Network, a group dedicated to supporting, connecting and promoting women in business.
Wendy Parvin - owner manager of Conversations with Purpose will be facilitating
The session is for anybody who:
- needs to make new contacts
- join new groups
- meet new people
- wants network confidently and effectively.
The presentation will cover :
Making networking work for you- Understanding networking and what it is
- How to recognise networking opportunities
We'll also hold a networking game to "break the ice"
If you are a professional lady from the Tees Valley area and are interested in attending simply visit ASSIST and register. Places are limited
Tuesday, 19 January 2010
First Published Deal of the Year
A recent Latimer Hinks success story gained coverage almost immediately. In previous times (before the economic downturn) this type of press story may have been passed over as not being "big" enough. We believe all of our press stories are worthy of press attention!
Jill and Paul Jackson bought a freehold rural pub which had been empty for 2 and a half years.
Latimer Hinks Expertise Helps Re-open Historic Pub
Well done the Jacksons! and well done Nicola (partner at Latimer Hinks) for ensuring that the Jackson's dreams have a good start!
Tuesday, 5 January 2010
New Year, New Us
