Latimer Hinks was originally established in 1892 and last year it was decided that the Latimer Hinks image required an update, a new corporate identity. I believe that this is only the third image change in nearly 120 years! Hopefully you can tell from the photos that the left image is previous signage.
A modern, fresh, clean image which would sit well with our private as well as corporate clients was required. This was the easy bit - the hard bit was having 10 very different partners agree on an image!!
The challenge was on! Everything was due to roll out on the 4th January 2010. Partners evetually agreed on a logo and we were off!
All the stationery, pop up displays, folders etc were delivered in the run up to Christmas ready for use on the Monday we returned to work.
The shop front and reception signage was to be replaced during the Christmas holidays by Signs Express in Darlington. Whilst on Christmas leave I heard an announcement that Priestgate (the street on which Latimer Hinks sits) had been closed due to a hole appearing in the road!! Luckily our contractor liaised with the council and managed to "get the job done."
So far so good - but the job still continues! I will keep you updated on the rest of our ptomotional update!