Web 2 - definition
Web 2 is basically a massive networking utility which enables you to share and take information from all over the world.
Ten years ago you may have been aware of everything that mattered.
Five years ago, you had to be really selective about what you took in.
Today, it's impossible.
Users must be selective about what they "take in". Businesses must be selective about what information is freely available about them.
Social media networks can be abused as Virgin Atlantic recently found via Facebook use. As a result 13 Virgin Atlantic staff were sacked (thanks to Out-law.com)
Virgin Atlantic considered the behaviour "totally inappropriate" and that the posting of the comments broke its staff policies.
Used correctly Facebook and similar sites can be used promote your business effectively - and at no cost (apart from time). A MUST in todays economic climate.
So, how do businesses protect themselves.
In order to combat this behaviour from employees it is time to ensure that staff internet policies are "Facebook ready". Ensure you have correct policies on place to protect your business and your reputation.
You may want to read previous posts by Social Networking Guineapig -
Social Networking Sites + Employment, do they mix?
Blogging - the Risks