The Jonathan Ross and Russell Brand telephone scandal has hit the news big style.
Russell Brand has resigned and the BBC will be discussing whether Jonathan Ross should be sacked.
It all started out with prank calls to Andrew Sachs - Russell and Jonathan stepped over the line.
Initially 67 complaints were received by the BBC, but once the Daily Mail began their campaign to have the pair sacked the complaints rose to 18,000 upwards.
The power of Web 2, social networking and the press! You may not have heard the original radio show at the time, but there are links, sound bites, video and media coverage available for anyone to listen to and read.
They are then passed on through networks, word of mouth etc to a global audience - an audience that has the opportunity to complain - if that is what they wish to do.
I can see the number of complaints rocketing - time will tell.
Apology 27th October