· Local Branch of National Charity
· Local Charity
· Volunteer of the Year
· Fundraiser of the Year
· Business Supporter of the Year
· Animal Charity
· Elderly Charity
· Children & Young People’s Charity
· Disability Charity
An overview of social marketing activities attempted by a technophobe in a quest to promote Darlington law firm Latimer Hinks solicitors via social networking
Just thought i'd let you know.... Social Networking Guineapig has been shortlisted for the North East Digital Awards. We're in the Digital Users/Marketing/Best Use of Blogging category.
Entrants were responsible for "getting votes" and social networking sites provided the opportunity to reach a wide audience in a limited period of time.
So thank you to all who "took the time" and voted! I'll let you know how we get on after the Awards Ceremony 15th May 2008.
That week will be hectic - the Latimer Hinks Charity Ball takes place the following evening, so lot's of preparing to do before hand!
Social Networking can be an extremely powerful tool for businesses. It's becoming an important part of everyday life, and this is set to continue. Facebook, LinkedIn, Bebo etc will have to work hard to retain their position in this fast paced industry as new Social Networking sites evolve.
I have recently used Social Networking sites to promote Judith's Divorce Blog and Social Networking Guineapig's entries into the North East Digital Awards - we should see in a months time how effective this has been.
The Latimer Hinks Charity Ball has also been promoted via this method - and it's working. Businesses have contacted Latimer Hinks to offer prizes, free services etc - and of course social media promotion will be of great benefit to the charities.
Although the above efforts have been relatively successful they pale into insignificance when you read about 19 year old Michael Treinen who is fighting for his life. He needs a $500,000 bone marrow transplant. With only a few days to raise money to cover the costs, the Treinan family turned to email, asking friends and family to donate $20 within three days and forward the email to 20 friends.
Four Days; $700,000 Social Networking Works.
This is such a powerful "spirit lifting" story that i just had to share it -you can count on friends, and friends arethe basis for the majority of Social Networking sites - this is why they are so successful!
We're holding an auction, a prize draw and a tombola at the Latimer Hinks Charity Ball.
I have contacted many local businesses for support and they're coming up trumps! It seems they consider that our guests are in need of relaxation and pampering, here are some of the prizes:
Numerous bottles of wine have also been donated along with magnums of champagne (we are a boozy lot!) - i'm sure they will go down well!