The press have recently covered a story about a young girl being "spotted" by model agency Storm (same one that spotted Kate Moss) in, of all places, Primark!
She has since gone on to model for Benneton and is also one of the stars of London Fashion Week.
She was in the right place at the right time!
Now getting press releases, blogs etc in the right place at the right time can be a time consuming process - but well worth it in the long run.
By submitting press stories to relevant web based PR companies saves an awful lot of work. Sending press releases by email attachment is not always the best way.
Common Craft have produced a video for their Client PRWeb - this explains everything very simply - i'm a great fan of the style of Common Craft videos, they remind me so much on my Blue Peter and sticky back plastic years!