For those of you who have read my blog Social Networking Guineapig from the start, you will know that the reason for blogging in the first place was to promote the family law department within Latimer Hinks Solicitors.
The department, headed by Judith Middleton was in need of a promotional "push". Family law is a difficult service to "sell" as most Clients prefer to have a divorce lawyer recommended, that way the service has been "tried and tested" by someone you trust.
I decided to implement Web 2 in the quest and introduced Judith (and myself) to the concept of blogging, bookmarking and RSS feeds. We had to learn from scratch!
I'm now going to report on the success of the blog via a method which we did not initially consider - online newspapers!
Judith's Blog appears on The Northern Echo Readers Blog page and The Journal Live Blogs (Judith's is listed in the right hand beige column) Readers of these newspapers are local to us.
- Through them:
we reach a wider audience within our cachment area
we are promoted to a wider age range
we present and accessible, expert service/advice
Basically, blogs are GOOD! They are a great promotional tool which used correctly can generate online traffic as well as traffic through the front door.
You can read through our trial and error process on this blog.
