Tuesday, 1 March 2011

Why Use Social Media?

wikipedia states that "Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue" Translation - getting to know people/businesses online and building relationships and sharing information.

Social media gives you the opportunity to promote your business branding, provides exposure through networking and enables you to build relationships and trust. It can also provide much needed feedback.

Feedback could be used from a customer service perspective. Latimer Hinks have used feedback from online surveys to provide answers to "burning questions."

For our most recent online survey we wanted to know if businesses had noticed an increase in debtor days.

The social media sites used were:
  • LinkedIn groups as well as asking members of LinkedIn in "answers".
  • Twitter
  • Facebook
I'll let you know which site was most successful in generating completed surveys. We will of course "pay back" those who have responded as all results will be collated and a press release generated from the information we receive. 

Some tips on social networking
1) Don't ask for favours
2) Build a rapport, get involved in discussions
3) Your home page may not be the best link to share with someone whilst networking. Consider linking to a more relevant page on your site
Correctly done, social media can grow your online business faster than any other means. Social media also saves money, however there is a time element to successful social networking that sould be considered.

For interest, I came across this article about the use of social media in emergencies.

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