Social Media - what it's for and what's next

Following on from my attendance at The Art of Marketing: 08 I came across the following detailed article on a Social Media Presentation from The Online Marketing Blog.

I found it an extremely interesting read - I have already put into practice the "Trifecta" (only I didn't realise that what I had been doing actually had a name!).

I also previously set up a Twitter account but I'm afraid I haven't taken it any further - I think perhaps I may need to revisit this.

The Art of Marketing, Social Media and Social Networking

On Monday I attended a conference entitled Marketing 08: the Art of, it was held at the Sage, Newcastle (fantastic venue!) and hosted by Business Link.

The conference will act as a forum to share knowledge and best practice and hopefully help attendees inject creativity into their marketing plans.

It was a very informative day out. Publicity king Max Clifford was the keynote speaker - very interesting and entertaining. Max considers his job is to "promote and protect" his Clients.

Max has an enviable position - he does not and has not advertised his services, people/businesses come to him! To become a Client of Max's you'll need £20,000 minimum per month (for 6 months!)

Amazing - and all of this on the back of developing the Beatles brand!

The Digital Dialogue session for the day included:
Social Networking (Ian Green of Green Communications)
- an overview of social networking and how it influences media, culture and society globally.

Ian asked the audience of approx 340 if they used Facebook for personal use - majority of people raised their hands, and for business use - dramatically less raised their hands.
He also enquired as to how many had blogs for business and I was shocked to see around less than a 1/4 raised their hands.

Latimer Hinks use social networking to a great extent and seem to be (going by the number of hands raised/not raised) quite forward thinking. We use LinkedIn, Facebook, Blogger and something Ian didn't mention - social bookmarking, Digg, Reddit, Flickr, FurlIt, Stumble.
All of those mentioned are free resources and in this time of financial unease, something businesses should consider using.

Here is a link to Ian's slides
Here's a couple of blog posts i've already made on the subjects
Social Networking Sites and Employment, do they mix?
Social Bookmarking
Social Media Starfish - available media
Web 2, RSS Feeds and their benefits

The second speaker was E-marketing Design (Ian Gibbons of Mobious)
how this new online medium offers a new landscape for creativity.
Ian spoke in numbers -

• there are 25 million online in the UK with an average of 31.1 hours a month in front of the internet.
• £3.5 billion online media spend.
• £110 per second spent by brands online.
• Ads have 4 seconds to capture a visitors interest.
• Today one edition of the Sunday Times contains more information than a 17th Century man faced in a lifetime.

Ian suggested visiting the IBA website for a creative showcase gallery of online ads.

All in all it was a very informative day and to summarise - embrace RSS feeds, blog, bookmark, network socially and "look outside of the box" - try it, apart from time it's all free!!

Stilletto Boot Camp - Pure Technology, just for the ladies!

Yesterday I attended a presentation on Pure Technology, part of the Stilletto Boot camps for women. The group was quite small and the format for the presentation was forum/discussion style - which worked really well. Ideas/suggestions were bounced from the panel as well as the attendees.

I must admit that at first i felt like a "fish out of water". Most attendees worked with film/media so I imagined them to be quite savvy and up to date. There was also a lovely lady who owned a B&B by Hadrians Wall - Holme House. But as the afternoon wore on, we all found we had something to say.

The expert panel consisted of:

Judith Peacock - Further Consultancy (technology, marketing, databases etcetc)

Joscelyn Upendran - de Burca (e-learning and business)

Zahra Zomorrodian - FNA Films (video production/film makers)

Jo - Ki-media (emails marketing, website optimisation etc etc)

Some items discussed:

• How social networking is now taking over email as a marketing medium


• Keywords/keyphrases and placement. Top tip - don't use "click here", give the link a name (which will be picked up by search engines)
• What do you consider to be a good online experience
• Youtube, marketing videos
• Viral emails
• Emails and the legal issues (which Joscelyn will respond to)
• What is web2
• Is it worth having a business presence on Second Life?
• How to promote your blog
• Bookmarking
  

Judith is going to summarise the afternoon's discussions and forward the information along with links. I may be able to let you have a look!

The session drew to a close and as I was leaving Judith and Joscelyn asked if Latimer Hinks would be interested in publicity for our blogs/digital presence. Apparently for a law firm in the UK we are quite forward thinking and progressive! I said we would be VERY happy to... so watch this space!

I am now going to join the CopeBusiness Forum and use this to share knowledge and further our social networking!

Social Bookmarking - is there a less time consuming way?

In order to "push" my blogs out into the blogosphere (or whatever you'd like to call it) i have started to bookmark blog postings and of course the blogs themselves.

This i find to be very time consuming. At the moment i'm bookmarking to Delicious, Stumble Upon, Magnolia and Technorati.

Now with three blogs up and running this adds up to a fair amount of time. Is there an easier, less time consuming way to do this?

I'd really appreciate some advice - i'm verging on the edge of hysteria as nearly everytime i log in to the relevant sites explorer develops a problem and has to "shut down" Grrrrr!!!