Social Media Risks + Benefits

Web 2 - definition

Web 2 is basically a massive networking utility which enables you to share and take information from all over the world.

Ten years ago you may have been aware of everything that mattered.
Five years ago, you had to be really selective about what you took in.
Today, it's impossible.

Users must be selective about what they "take in". Businesses must be selective about what information is freely available about them.

Social media networks can be abused as Virgin Atlantic recently found via Facebook use. As a result 13 Virgin Atlantic staff were sacked (thanks to Out-law.com)

Virgin Atlantic considered the behaviour "totally inappropriate" and that the posting of the comments broke its staff policies.

Used correctly Facebook and similar sites can be used promote your business effectively - and at no cost (apart from time). A MUST in todays economic climate.

So, how do businesses protect themselves.

In order to combat this behaviour from employees it is time to ensure that staff internet policies are "Facebook ready". Ensure you have correct policies on place to protect your business and your reputation.


You may want to read previous posts by Social Networking Guineapig -
Social Networking Sites + Employment, do they mix?
Blogging - the Risks

Blogging - the risks

Charley With iBook
Originally uploaded by Hackintosh

People are landing in hot water with employers over blogs about their work.

Recent figures show that 39 percent of ‘bloggers’ admit that they have posted sensitive or damaging accounts of their employer, workplace or colleagues on a weblog, or on-line diary.

Shocking, you better believe it!

• In 2005 bookseller Waterstone's was reported to have become the first employer in the UK to sack a member of staff because of comments he made about the company on his online diary, or blog. See here
• Catherine Sandersons's "La Petite Englaise" internet diary/blog made headline news when Catherine, who worked for accountancy firm Dixon Wilson, was sacked when her Paris-based employer objected to her blog. She was later awarded £30,000 for unfair dismissal - and was given a book deal in the process! - in the end it all worked out well for Catherine.
• A US airline attendant calling herself Queen of the Sky was fired over "inappropriate images" on her anonymous blog. She is currently filing a discrimination complaint with the US Equal Employment Opportunity Commission.

A new term has emerged as a result of this new phenomenon. According to UrbanDictionary.com, to be "dooced" means "losing your job for something you wrote in your online blog, journal, website, etc."

So, please consider the following advice from Latimer Hinks Solicitors and ensure that you have policies in place to deal with blogging issues.

Be Aware of Staff Internet Blogging - Nick Poole, partner at Darlington law firm Latimer Hinks, is warning employers to update their policies to cover internet blogging following a judgement made in a Paris employment tribunal that could have repercussions in the UK.

Businesses to be Aware of the Bloggers -As weblogs, or ‘blogs’, become increasingly popular, Nick Poole, employment law solicitor at Darlington law firm Latimer Hinks is warning the region’s employers to beware of the risks represented by these sites.

Also thanks to the Electronic Frontier Foundation for - How to blog safely about work or anything else